You’ve booked TED calibre speakers and best caterers in town; aside from having a holographic famous person beam into your event, you’re pretty sure this will be a memorable one. The event market is a competitive one, so its value to the membership needs to be highlighted in order to maximize attendance. With all the time and dedication that it takes to plan an event, it’s integral to ensure that it leaves a lasting memory on the association & membership – a sort of an event legacy. How do you go about achieving this?
- To Every Edge of the Earth – Reach Out.
Chances are all of your association’s members are not centralized in a single city. The reality of the situation is that often associations “miss” members in remote or distant locations – but they’re paying the same fees as city-dwellers. It’s time to take all of your members into consideration when planning an event.
- The “WOW” Factor – Create an Impact.
Going the extra mile when it comes to events doesn’t have to suck every last penny out of your association. It’s about making strategic decisions as to what will work best for your membership. For example, do you know that a large portion of your membership may not be able to attend your upcoming event? Why not consider recording the event and having it available for viewing afterwards. Or better yet – if it’s a professional education seminar and your association offers Continuing Education Units (CEU’s) – why not offer the talk to those interested at a small fee (Pay-Per-View)? Interactive webinars or webcasts are a great way to create an impact and reach out to your entire membership.
Want to get more acquainted with webinars and learn how you can pull one off successfully? Check out our dedicated webinar venue, Brix Studio.
- Bring on the Benefits
The excitement around your event doesn't need to end after the food's all been eaten, the guests have left, and the venue doors are closed. If you've done your due diligence, chances are people will be chatting it up on your association's social networks. Don't forget to engage in conversation with your audience - thank them for coming and notify them of the next event. Here are a couple of other ideas you may want to consider:
- Social Capital: Recognizing individuals who frequently attend your events not only motivates your membership to further promote the association but gives them credibility among their peers who have similar goals. Some associations offer incentives or prizes to those who attend a certain number or events or are frequent contributors to social networks.
- Video Assets: As mentioned above, creating videos which can be referenced by your membership shows that you have an investment in professional advancement. You can create a resource library accessible to membership free of charge or offer video assets at a premium to recover event costs.
So there you have it! Be proactive for your association's membership. It's time to step up your game.