Our Blog

Top Ten Easy Tips to YouTube Success

You’ve finally done it! You created a YouTube channel for your Association and embedded your first video creation on the organization’s website. Within no time the phones will be ringing off the hook with new members signing up, existing members registering for events, and sponsors looking to get involved with the best group in town. But then, nothing. How come some organizations shine through o...more

How to Communicate More Effectively in Board Meetings: Three Tips

After filing your taxes and going to the dentist, the most dreaded activity must be going to meetings. Regardless of your title or type of association we all have to go to meetings. Sometimes you’re the organizer; sometimes you’re the chair or one of the speakers. If you’re really lucky you don’t have to do anything except stay awake through the whole proceeding (easier said than done I know!). Fo...more

Our Philosophy on ROI & Social Media

There’s been a lot of talk about measuring ROI (return on investment) in relation to social media; and it’s a conversation we’ve been actively following. Unfortunately, it seems that there are few concrete metrics which allow for accurate reporting. The world of social media changes so rapidly affecting the ability to maintain consistent forms of measurement. Additionally, it’s difficult to measur...more

Five Tips from SEO Pros

SEO techniques and skills are constantly changing. If you’re not evolving with the advancements, you risk being left behind – and your website becoming undiscoverable. Here are a couple of tips we’ve picked up to keep you moving in the right direction: You can’t spam your way to the topWith the release of Google’s Panda & Penguin, gone are the days where you could increase your website’s visi...more

Learn to Manage Your Differences for a More Innovative Board

This blog was contributed by Carol J. Sutton, Cert. ConRes. a professional mediator and Principal at CJS Communications Inc. She helps clients improve interpersonal relationships among people in order to increase collaboration and productivity. Methods include facilitation, organizational planning, team building, training and coaching activities - with a particular focus on workplace conflict mana...more