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Three Tips for Creating an Event Legacy

You’ve booked TED calibre speakers and best caterers in town; aside from having a holographic famous person beam into your event, you’re pretty sure this will be a memorable one. The event market is a competitive one, so its value to the membership needs to be highlighted in order to maximize attendance. With all the time and dedication that it takes to plan an event, it’s integral to ensure that ...more

Make it Yours: How to Brand Your Video

A great deal of time and effort is invested in building your brand's reputation, and your videos need to extend that effort. Utilize the trust you've established around your brand by employing it in your videos - giving people reason to watch them. This post provides a few tips to make this brand and video Ying and Yang easy.   To YouTube or Not to YouTube?There are a lot of places to publish ...more

Our Philosophy on ROI & Social Media

There’s been a lot of talk about measuring ROI (return on investment) in relation to social media; and it’s a conversation we’ve been actively following. Unfortunately, it seems that there are few concrete metrics which allow for accurate reporting. The world of social media changes so rapidly affecting the ability to maintain consistent forms of measurement. Additionally, it’s difficult to measur...more

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