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Why an Inbox Is No Way to Manage Your Association

Just about the time we lose the need to communicate by fax, our replacement – email – begins to reveal its inherent weaknesses as a management tool for our association.  Back in the days when we handled everything with paper and pen, important things were placed in an organized environment where we could find them again, as long as we know how to look. Electronic communication was supposed to mak...more

With Video - Seconds Matter to Your Audience - Here’s Proof

I’ve been asked often why I am such a strong supporter of streamed video for your websites. I’ve done a pretty good job of feeling comfortable with my recommendations based on ease of implementation and security of the video. I’ve almost always had trouble with the part about “because your users expect good performance” bit. I know from my own preferences that video loading and beginning to play c...more

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